Prepared for Dr Lily Taheri

We researched Connolly Dental Boutique. Here's what we found, and what we built to help you grow:

Established authority
You hold advanced Mastership certification in Digital Smile Design and are the only cosmetic dentist in Western Australia making that verified Mastership claim
Your edge
You use facial composition, digital scans and video to design the smile, then let suitable patients test it with a 3D-printed mock-up before treatment
Paid acquisition ready
We saw you didn't have an active paid Meta ad campaign, so we built the ads and backend you need to start acquiring new business through paid media.
Landing page preview for Connolly Dental Boutique First finished Connolly Dental Boutique image ad Second finished Connolly Dental Boutique image ad Deliverables below
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Image Ads 2 image ads
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Connolly Dental Boutique
Sponsored
If a chipped or uneven front tooth keeps drawing your eye, porcelain veneers may be worth discussing. Bring the concern… See more
The chipped tooth that catches your eye ad creative
CONNOLLYDENTALBOUTIQUE.COM.AU
Chipped, uneven or discoloured teeth?
Book an appointment about porcelain veneers.
Learn More
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Connolly Dental Boutique
Sponsored
Porcelain veneers are planned around your face and the smile you want. Bring the changes you have in mind to Connolly… See more
Porcelain veneers that suit the person ad creative
CONNOLLYDENTALBOUTIQUE.COM.AU
Worried veneers could look unnatural?
Discuss the smile you want with Connolly Dental.
Learn More
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Ad creative

01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
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Angle 1: A visible tooth concern can start the veneer conversation →

A: Does a small chip in a front tooth always need a veneer?

B: We need to examine it before recommending a treatment. A veneer may be an option, but we also consider the condition of the tooth and what you'd like changed.

A: What should someone tell us when they come in?

B: Point out the part that bothers you and explain what you'd like changed. At Connolly Dental, that discussion sits alongside an assessment of your teeth and bite.

A: Click through to learn about our veneer appointments and discuss your particular concern.

Angle 2: Veneer shape should suit the person →

Worried your veneers could look too square and nothing like the rest of your smile?

These two samples are both illustrative, yet their shape and proportion read very differently.

Those choices need to work with your facial features and bite. At an appointment, Connolly Dental can discuss the look you're after and the factors that shape an individual result.

Open the link to see how Connolly approaches porcelain veneers and book an appointment.

Angle 3: A real case shows one individual result →

A: Can a finished veneer case tell you what your own smile will look like?

B: It can help you explain what you like. Your teeth and features still need their own assessment, so another person's result isn't a prediction.

A: How can someone explore a design for themselves?

B: Connolly Dental uses Digital Smile Design in treatment planning. For suitable cases, a mock-up can let you preview the proposed design and comment on it before treatment.

A: If you've found a smile you'd like to discuss, follow the link to arrange an appointment with us.

Angle 4: One clear question can open the right discussion →

Stand-in: Do veneers always mean removing a lot of tooth?

Clinician: Preparation depends on the tooth and the treatment being considered. The dentist needs to examine your teeth and understand the changes you want. You'll then get an explanation of the options and what each may involve.

Clinician: Tap the link to see Connolly Dental's veneer approach and book an in-person appointment.

Angle 5: Your case shapes the veneer conversation →

If one front tooth is the thing bothering you, start with that tooth.

The amount of veneer work depends on the teeth involved and what needs changing. That scope can also change the final cost, which is why another person's case can't answer yours.

An in-person appointment lets the dentist examine the teeth you want changed and explain the options that may be available.

Click through to see Connolly Dental's veneer approach and book an appointment.

Long-Form Explainer Video Script 1 complete script
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If you're considering porcelain veneers and want a smile that looks natural on your face, Connolly Dental Boutique can plan the tooth shape, length and colour around your features before treatment begins.

The starting point is a complimentary, in-person smile makeover consultation. At the appointment, the team will listen to what you would like to change, assess your teeth and oral health, and discuss whether veneers or another treatment may suit you. Fill in the short form below this video and answer each question as accurately as you can. Depending on what you tell the team, you may be invited to book an appointment at the Connolly practice.

People often know which parts of their smile bother them, but they don't always know which treatment would address those concerns. A chipped tooth, uneven edges, discolouration or a gap can look simple in a photograph, yet the recommendation still depends on the teeth underneath, the bite and the way the proposed change sits with the rest of the face.

That's where Digital Smile Design becomes useful. Connolly Dental uses photographs, facial analysis and digital scans to build a proposed smile around the individual patient. In suitable cases, a 3D-printed mock-up can put elements of that proposed design in front of you before treatment, so you can discuss details such as tooth shape, length and colour while the plan is still being developed.

The principal dentist at Connolly Dental has completed Mastership-level training in Digital Smile Design. That training guides the clinic's planning around facial harmony, function and natural aesthetics. Because the practice also provides general, restorative and emergency dentistry, cosmetic recommendations can be considered alongside your broader oral health.

Natural-looking results are personal. A tooth shape that suits one face may feel wrong on another, and a shade that looks good in one setting may not be the right choice for every patient. The consultation gives you a place to show the team what you like, explain what you want to keep, and ask how a proposed design would work with your own teeth.

Clinical suitability carries equal weight. The clinician should explain whether tooth preparation would be needed and what it could involve in your case. Some people may be better suited to composite veneers, whitening, orthodontic treatment or another option. Only an examination can give the team enough information to recommend what fits your teeth and the result you're considering.

You can also ask about the likely treatment scope, the work involved in caring for veneers and the factors that shape the final fee. Connolly Dental publishes patient treatment images in its smile gallery with consent, which can help you look at the practice's work while keeping in mind that every case starts from a different place and individual results vary.

This process suits adults in Perth's northern suburbs who are considering porcelain veneers or a smile makeover and want the recommendation grounded in their own teeth, face and oral health. You don't need to arrive knowing which treatment to choose. Bring the concerns you have, the result you're drawn to and the questions that would help you make a decision.

If you would like Connolly Dental to assess your smile, complete the short form below this video and answer each question as accurately as you can. Depending on your situation, the team may invite you to book a complimentary in-person consultation at the Connolly practice.

The purpose of that appointment is clarity before commitment. A finished smile photograph can show what happened for one person, but it cannot tell you whether the same shape, shade or number of veneers would suit your teeth. The assessment needs to start with your mouth, your bite, your oral health and the change you are actually asking for.

You can use the conversation to ask the questions that are difficult to answer from a website. How much preparation might be involved? Could whitening, bonding, orthodontics or restorative work be more suitable? How would the proposed result look beside the teeth that are not being treated? What maintenance would be required, and what risks should you understand before deciding? The answers depend on the clinical assessment.

It is also worth being clear about the difference between wanting a cosmetic change and being ready for treatment. A consultation can explain the options without requiring you to commit on the day. If the team identifies an issue that needs attention first, that is part of making a responsible plan. If veneers are not appropriate, knowing that before treatment is useful information rather than a failed appointment.

The right fit is someone who wants an individual assessment and is willing to discuss both the result they want and the condition of their teeth. It is not someone looking for a guaranteed result from a reference photo or a standard treatment chosen without an examination. Your concerns, expectations and clinical suitability all belong in the same discussion.

Before the appointment, think about what you would like to change and what you want to keep. Bring examples if they help you explain the look you have in mind, but keep the focus on your own teeth and priorities. That gives the dentist a better starting point for explaining what can and cannot be done safely.

You can also ask how the proposed treatment would be staged, what happens if you decide not to proceed and which parts of the result need to be maintained over time. A careful discussion makes the practical side visible alongside the design. It gives you a chance to compare the recommendation with your own expectations before any treatment is scheduled.

You should leave knowing what was assessed, what remains uncertain and what the team would recommend as the next step. That is more useful than leaving with a generic promise based on somebody else's result.

The aim is not to make the decision feel bigger than it is. It is to give you enough relevant information to decide whether treatment, further planning or no treatment is right for you.

If you want to discuss the options for your smile, complete the form below this video and answer each question accurately. Depending on the information you provide, the team can help arrange the appropriate consultation. The purpose of that appointment is clarity before commitment, so you can understand the plan before deciding what happens next.

At that appointment, you can discuss what you would like to change, see how Digital Smile Design may apply to your case and understand the treatment options the clinician recommends. Fill in the form below and let the team know what you would like help with.

Confirmation Page Video Scripts 8 scripts
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Video 1: Welcome →

Thanks for booking your smile makeover consultation with Connolly Dental Boutique. You may have been thinking about porcelain veneers for a while, or you may simply want to know which cosmetic treatment would suit your teeth and face.

Your appointment is an in-person clinical conversation. The clinician you see will ask what you would like to change, assess your teeth and oral health, and explain the options that may apply to your situation. If porcelain veneers are suitable, the team can show you how the planning process works. If another treatment makes more sense, they can explain that recommendation as well.

You don't need to arrive with a treatment already chosen. Bring the concerns you have, any reference photos that help explain your taste and the questions you want answered. The team will use the appointment to understand your starting point and give you information that applies to your own case.

Over the next few days, you'll receive a couple of short emails from the practice. They cover common questions about natural-looking results, suitability and what happens before treatment. We're letting you know now so those emails make sense when they arrive.

There are also several short videos below this one. Watch the clips that match the questions you're weighing up. They cover the Digital Smile Design process, tooth preparation, treatment suitability and how to judge the proposed direction before you decide. That means your appointment can spend less time on general information and more time on your teeth, your goals and the details specific to you.

We look forward to welcoming you to the Connolly practice. Take a look through the videos below, then bring any remaining questions with you to the appointment.

Video 2: Will veneers look natural on my face? →

Many patients worry that veneers will look obviously altered or out of place on their face.

A natural-looking design depends on details such as tooth shape, length, proportion and colour, as well as the way the smile sits with the lips and face. Those choices need to be made around the individual patient, which is why a smile copied from a photograph can't simply be transferred to somebody else.

Connolly Dental uses photographs, facial analysis and digital scans to plan a proposed smile around your features. You can bring reference images to show the clinician what you like, then use the appointment to explain which parts of your own smile you want to change and which parts you want to keep.

Ask the team to talk you through the details they would consider in your case. That will give you a more useful answer than a generic promise about how veneers look.

Video 3: Could porcelain veneers suit me? →

Suitability depends on more than the cosmetic concern you can see. The clinician needs to examine the teeth, the bite and your overall oral health before recommending porcelain veneers.

Veneers may be considered for concerns such as discolouration, chips, gaps or changes to tooth shape. Another treatment may be more appropriate if the underlying issue needs a different approach. Whitening, composite veneers or orthodontic treatment may be discussed depending on the individual case.

That's why the consultation starts with assessment and questions. Tell the clinician what has been bothering you and what you hope to change. They can then explain which options apply to your situation and what each one would involve.

You don't need to diagnose yourself before the appointment. Use the consultation to understand the recommendation and ask why it fits your teeth and oral health.

Video 4: How much tooth preparation may be involved? →

The amount of tooth preparation depends on the starting position and condition of the teeth, along with the design being planned. Your clinician has to examine your teeth before explaining what may be required in your case.

Ask to see which teeth are being discussed, what preparation is proposed and why. You can also ask about the alternatives if preserving tooth structure is one of your main concerns.

Take the time to understand that part of the recommendation before you agree to proceed.

Video 5: Can the proposed shape be reviewed before treatment? →

In suitable cases, Connolly Dental can use a 3D-printed mock-up based on the proposed digital design. This may let you review elements of the planned smile before treatment begins.

The Digital Smile Design process uses photographs, facial analysis and digital scans to develop the proposal. A mock-up can then help you discuss details such as tooth shape, length and overall balance while the plan is still being refined.

The mock-up is a planning and communication tool. It doesn't guarantee that every treatment will look exactly the same, and individual results vary. Its value is giving you and the clinical team something concrete to discuss before a final treatment plan is agreed.

If you want this step, ask whether it's suitable for your case and which parts of the proposed design you'll be able to review.

Video 6: What happens if veneers aren't the best option? →

The consultation is there to assess what suits your situation. Porcelain veneers are one possible treatment, and the clinician may recommend another approach after examining your teeth and oral health.

Depending on the concern, the discussion may include composite veneers, whitening, orthodontic treatment or other dental care. The recommendation should reflect the condition of your teeth, the result you're considering and the clinical work involved.

If another option is raised, ask how it addresses your concern and what trade-offs come with it. You can also ask what would need to happen before cosmetic treatment is considered.

The useful outcome from the appointment is an explanation tied to your own case. Once you understand the recommendation and the alternatives, you can decide whether you want to take the next step.

Video 7: What should you understand before deciding? →

Before you decide on treatment, you should understand what the clinician recommends, why it may suit you and what the proposed scope involves.

Connolly Dental publishes porcelain veneer costs at around $1,800 to $2,200 per tooth. The total fee will depend on the treatment plan for your case, so ask which teeth are being discussed, what the quoted fee includes and whether other dental work is recommended first.

Cost is one part of the decision. Ask what preparation may be required, how the proposed design will be reviewed, what care would be needed afterwards and whether another treatment could address the same concern.

The answers should come from the examination and the plan for your own teeth. Bring the questions you need answered before making a decision, and ask the team to explain the recommendation and the reasons behind it.

Video 8: What should you expect from the result and treatment? →

No treatment preview can tell you exactly what porcelain veneers will look like in your case. Teeth, oral health and treatment needs vary from one person to the next, and individual results vary.

The practice does publish a smile gallery of actual patient treatments used with consent. That can help you look at the clinic's work, although each patient begins with different teeth, goals and clinical needs.

At your appointment, ask which parts of the proposed result can be planned and reviewed before treatment. Ask the clinician to explain the limitations, risks and care requirements that apply to your case, along with how the team would assess whether treatment is proceeding as intended.

Use the gallery as one piece of your research, then use the clinical assessment to understand what may be realistic and what the treatment would involve for you.

Pre-Appointment Email Sequence 3 emails
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Email 1: booking confirmation →

Preview: What the team will assess when you come into the practice.

Trigger: Immediately after booking
Subject A: your smile makeover consultation is now booked
Subject B: what happens at your smile consultation

Hello,

Your smile makeover consultation at Connolly Dental Boutique is booked.

Your appointment time is in your booking confirmation.
Location: Unit 4 / 1 Glenelg Place, Connolly

At the appointment, the clinician will ask what you would like to change and assess your teeth, bite and overall oral health. You can then discuss whether porcelain veneers may suit you, what another option could involve, and how Digital Smile Design may be used in your case.

Connolly Dental uses photographs, facial analysis and digital scans to plan proposed changes around the individual patient. In suitable cases, a temporary mock-up may help you review elements such as tooth shape and length before treatment begins.

The clinic's principal dentist has completed Mastership-level training in Digital Smile Design. Connolly Dental also publishes a smile gallery of actual patient treatments used with consent, so you can review the clinic's work before your appointment.

Bring any questions you have about suitability, tooth preparation, treatment scope or cost. They're all useful to cover while the clinician has your individual situation in front of them.

Connolly Dental Boutique

Email 2: day-before reminder →

Preview: The address and contact details for your visit.

Trigger: 24 hours before the appointment
Subject A: your smile consultation at Connolly is tomorrow
Subject B: details for your appointment at Connolly tomorrow

Hello,

Your smile makeover consultation is tomorrow.

Your appointment time is in your booking confirmation.
If you'd like to confirm how long to allow, call the practice on (08) 9300 1122.
Location: Unit 4 / 1 Glenelg Place, Connolly

At the practice, the clinician will discuss the changes you're considering and assess which treatment options may suit your teeth and oral health.

If you need to move the appointment, follow the rescheduling instructions in your booking confirmation or call the practice on (08) 9300 1122 before your scheduled time.

Connolly Dental Boutique

Email 3: day-of reminder →

Preview: Call the practice to arrange another consultation time.

Trigger: 2 to 4 hours before the appointment
Subject A: your Connolly Dental appointment is today
Subject B: details for your Connolly appointment today

Hello,

Your appointment is today.

Your appointment time is in your booking confirmation.
Location: Unit 4 / 1 Glenelg Place, Connolly

If you're running late, call the practice on (08) 9300 1122.

Connolly Dental Boutique

## Conditional email: missed appointment

Trigger: 1 to 2 hours after a missed appointment only
Subject A: would you like to rebook your appointment
Subject B: choose a new time for your consultation

Hello,

It looks like something came up today. Call the practice on (08) 9300 1122 to arrange another consultation time.

When you come in, the clinician can assess your teeth and oral health, discuss the changes you're considering, and explain which treatment options may suit you.

Connolly Dental Boutique

Broadcast Emails 5 emails
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Email 1: the details behind a natural-looking smile →

What makes a veneer result look natural
Preview: Shape and proportion help a veneer sit naturally.

When someone says they want natural-looking veneers, colour is usually the easiest part to describe.

The finer decisions are often about shape and proportion. Tooth length, the contour at the edges and the way the smile sits with the lips and face all affect whether the result feels like it belongs to the person wearing it.

That's why copying a smile from a photograph has limits. A reference can help you explain what you like, but the proposed design still needs to be planned around your own features, teeth and oral health.

At Connolly Dental Boutique, Digital Smile Design uses photographs, facial analysis and digital scans to put those details into a proposed design. In suitable cases, a temporary mock-up can help you review elements of that design before treatment begins.

If you're collecting reference photos, look beyond the shade. Notice the tooth shape, length and overall balance. Those details will give you a more useful starting point for your consultation.

Connolly Dental Boutique

Email 2: questions worth bringing to a consultation →

What your cosmetic consultation should settle
Preview: You don't need to arrive knowing which treatment to choose.

You can come to a cosmetic dental consultation with a clear preference for veneers. Some patients also arrive with no idea which treatment fits.

The useful information is what you would like to change, how long it has bothered you and what kind of result feels natural to you. From there, the clinician can assess your teeth and oral health, then explain whether porcelain veneers or another option may be appropriate.

It's also worth asking about tooth preparation, the proposed scope of treatment and the care involved afterwards. If the clinician hasn't yet examined your teeth, a fixed answer would leave out the details specific to your case.

Bring the questions that are making you hesitate. The appointment is where those questions can be tied to an actual clinical assessment.

Connolly Dental Boutique

Email 3: oral health and cosmetic treatment →

Why oral health shapes cosmetic treatment
Preview: The visible concern is only one part of the assessment.

A chipped edge, a gap or a tooth that looks out of proportion may be the reason you start thinking about cosmetic dentistry. That visible concern gives the dentist one part of the information needed before recommending treatment.

The clinician also has to look at the condition of the teeth, the bite and any broader oral-health concerns. That assessment helps determine whether porcelain veneers are suitable, whether other dental work should come first, or whether a different cosmetic option may make more sense.

Your consultation should explain whether tooth preparation would be needed and what it could involve. Any proposed result has to account for the health and function of those teeth as well as their appearance.

Digital Smile Design can help the conversation by showing how proposed changes may sit with the face and smile. It doesn't replace the clinical assessment. Scans and design give the team a planning tool, while the examination provides the information needed to recommend a treatment path.

If you're considering a smile makeover, start by describing the concern you can see. Then ask the clinician what they need to assess before deciding how it should be treated. A recommendation should make sense cosmetically and clinically when the reasons are explained to you.

Connolly Dental Boutique

Email 4: understanding veneer pricing →

How veneer pricing changes from case to case
Preview: The published range gives early cost context.

The current porcelain veneer price published by Connolly Dental Boutique is around $1,800 to $2,200 per tooth. Final treatment fees depend on the individual case.

How many teeth are involved is one part of that. Existing tooth condition and position, the preparation required, plus any related dental treatment can also affect the scope.

That's why a per-tooth range is useful for early context, but it can't tell you what a clinician will recommend after examining your teeth. A consultation gives you the chance to discuss the proposed treatment, what's included and the alternatives that may apply to you.

If cost is one of the main questions on your list, bring it up early. You should understand the clinical recommendation and the fee attached to it before deciding whether to proceed.

Connolly Dental Boutique

Email 5: book a smile makeover consultation →

See what would suit your smile
Preview: Discuss veneers, suitability and Digital Smile Design in person.

If you're considering porcelain veneers, the next useful step is an assessment of your own teeth and oral health.

Connolly Dental Boutique offers a complimentary, in-person smile makeover consultation at the Connolly practice. The team will listen to what you would like to change, assess the factors that shape a recommendation and discuss whether veneers or another treatment may suit you.

Digital Smile Design helps the clinic plan proposed changes around the individual patient. In suitable cases, a temporary mock-up may help you review elements such as tooth shape and length while the design is still being developed.

Book an appointment with Connolly Dental Boutique and bring the questions you want answered. You can discuss suitability, treatment scope, cost and what the proposed direction could look like before deciding whether to go ahead.

Connolly Dental Boutique

How the pieces fit together.

Every asset above has a place in this flow. The system is designed to guide suitable prospects from the first ad to an enquiry or booking with your business.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Filming guide for all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

What's a VSL funnel? ↓
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. Ads bring in viewers, the VSL explains the offer, a qualifying form checks fit before booking, and email sequences follow up with people who don't book straight away. The aim is to guide suitable prospects towards an enquiry or booking, with follow-up for people who don't book straight away.
Can't I just use these deliverables on my own? ↓
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. The technical side still needs to be configured: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. That's why we offer a complete done-for-you service. We handle the implementation across the pages, forms, emails, tracking and campaign setup, then connect the pieces for launch.
What exactly do you do? ↓
We build and run the funnel shown on this page. That includes the ads, pages, forms, emails and follow-up. We connect the pieces, launch them and review response data so we can make informed adjustments as the campaign runs. The aim is to give suitable prospects a clear path to enquire or book.
What do I get out of it? ↓
The funnel gives suitable prospects a way to learn about the offer, qualify themselves and book. A prospect who reaches that step has more context than someone who has only seen an ad. If the response data supports further spend, we can test higher budgets and monitor how booking volume changes.
How will this work for me? ↓
The funnel connects ads, pages, forms and follow-up to guide people who click a paid ad towards an enquiry or booking. Every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, monitor campaign results, and optimise from the lead and booking data.
How do I film scripted content? ↓
You film the scripted content we provide. Showing your face is optional, and you can use your phone, a teleprompter if you have one, or record line by line. We handle all the editing.
I've tried ads and they didn't work. ↓
That can happen when the ad is doing all the work on its own. Not every variation will be a winner, so the campaign needs testing. The ad is only the first step: the VSL explains the offer, a form checks fit and email follows up. We review response data to decide which parts of the funnel need adjustment.